Clause 6 Information, Claims, Comparisons and Disparagement

Clause 6
;

6

Clauses 14 and 18 may also be relevant.

6.1

(7.2) Information, claims and comparisons must be accurate, balanced, fair, objective and unambiguous and must be based on an up-to-date evaluation of all the evidence and reflect that evidence clearly. They must not mislead either directly or by implication, by distortion, exaggeration or undue emphasis.

Material must be sufficiently complete to enable recipients to form their own opinion of the therapeutic value of the medicine.

most recent cases See all Applicable Code year
Applicable Code year

Please check the date of the Code that applies to the Case that you are looking at. The date of the complaint may vary from the activity/material alleged to have been in breach.

AUTH/3677/7/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.2, 6.1 No breach: 6.1, 17.1 Applicable Code: 2021 Received: 07 July 2022 Completed: 25 October 2023 AUTH/3709/11/22 - Health professional v AstraZeneca Breach: 5.1, 6.1, 6.2, 14.4 No breach: 11.2 Applicable Code: 2021 Received: 16 November 2022 Completed: 20 October 2023 AUTH/3731/1/23 - Complainant v Consilient Health Breach: 5.1, 6.1, 12.1 Applicable Code: 2021 Received: 24 January 2023 Completed: 18 September 2023 AUTH/3673/7/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.1 No breach: 6.1, 6.2 Applicable Code: 2021 Received: 01 July 2022 Completed: 13 September 2023 AUTH/3650/5/22 - Eli Lilly v UCB Breach: 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 27 May 2022 Completed: 22 August 2023 AUTH/3712/11/22 - Complainant v Abbvie Breach: 2, 5.1, 6.1, 6.2, 6.3 No breach: 6.1, 6.2, 6.3 Applicable Code: 2021 Received: 22 November 2022 Completed: 18 August 2023 AUTH/3675/7/22 - Complainant v Novartis Breach: 5.1, 6.1, 6.2 No breach: 5.1, 6.1, 6.2, 2 Applicable Code: 2021 Received: 04 July 2022 Completed: 18 August 2023 AUTH/3665/6/22 - Complainant v Novartis Breach: 5.1, 6.1 No breach: 2, 5.1, 6.2, 6.1 Applicable Code: 2021 Received: 24 June 2022 Completed: 01 August 2023 AUTH/3678/8/22 - Complainant v AstraZeneca Breach: 2, 5.1, 6.1, 6.2, 11.2, 12.7 Applicable Code: 2021 Received: 01 August 2022 Completed: 04 July 2023 AUTH/3668/6/22 - Complainant v Galapagos Breach: 6.1 No breach: 6.1, 6.2, 14.4 Applicable Code: 2021 Received: 29 June 2022 Completed: 03 July 2023 AUTH/3655/6/22 - Anonymous Health Professional v Novartis Breach: 2, 5.1, 6.1, 6.2 No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 06 June 2022 Completed: 27 June 2023 AUTH/3635/4/22 - Complainant v Novartis Breach: 2, 5.1, 6.1, 6.2, 14.4 No breach: 2, 5.1, 6.1, 6.2, 6.5, 14.4 Applicable Code: 2021 Received: 18 April 2022 Completed: 31 May 2023 AUTH/3654/5/22 - Health professional v Novartis Breach: 5.1, 6.1, 12.1 No breach: 2, 5.1, 6.1, 8.1 Applicable Code: 2021 Received: 23 May 2022 Completed: 25 May 2023 AUTH/3643/5/22 - Complainant v Novartis Breach: 5.1, 6.1, 6.2, 11.2, 12.1 No breach: 2, 5.1, 5.2, 6.3 Applicable Code: 2021 Received: 08 May 2022 Completed: 24 May 2023 AUTH/3646/5/22 - Complainant v Roche Breach: 2, 5.1, 6.1 No breach: 6.1, 6.2 Applicable Code: 2021 Received: 12 May 2022 Completed: 23 May 2023 AUTH/3633/4/22 - Complainant v Novartis Breach: 2, 5.1, 6.1 No breach: 6.1, 6.2 Received: 13 April 2022 Completed: 27 April 2023 AUTH/3639/4/22 - Complainant v Roche Products Breach: 2, 5.1, 6.1 No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 25 April 2022 Completed: 24 April 2023 AUTH/3638/4/22 - Complainant v Novartis Breach: 5.1, 6.1, 6.2 No breach: 2, 5.1, 6.1, 6.2, 11.2 Applicable Code: 2021 Received: 24 April 2022 Completed: 20 April 2023 AUTH/3627/4/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.1, 6.2 No breach: 6.4 Applicable Code: 2021 Received: 01 April 2022 Completed: 14 April 2023 AUTH/3618/3/22 - Complainant v AstraZeneca Breach: 2, 5.1, 6.1, 6.2, 11.2, 14.4 No breach: 6.2, 17.9 Applicable Code: 2021 Received: 11 March 2022 Completed: 03 April 2023 AUTH/3624/3/22 - Complainant v Pacira BioScience Breach: 5.1, 6.1, 6.2, 11.2, 14.4 No breach: 6.1, 6.4, 11.2, 14.1, 14.4, 17.9 Applicable Code: 2021 Received: 16 March 2022 Completed: 23 March 2023 AUTH/3595/1/22 and AUTH/3596/1/22 - Complainant v Bristol Myers-Squibb and Pfizer Breach: 5.1, 6.1 No breach: 2, 6.1 Applicable Code: 2021 Received: 04 January 2022 Completed: 09 March 2023 AUTH/3611/2/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.1, 6.2 No breach: 6.1, 11.2 Applicable Code: 2021 Received: 14 February 2022 Completed: 23 February 2023 AUTH/3649/5/22 - Health professional v Daiichi Sankyo Breach: 2, 3.3, 5.1, 6.1 No breach: 6.1, 6.2 Applicable Code: 2021 Received: 14 February 2022 Completed: 23 February 2023 AUTH/3585/11/21 - Complainant v AstraZeneca Breach: 2, 5.1, 6.1, 6.2, 12.1, 12.3, 12.4, 12.6 No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 27 November 2021 Completed: 18 January 2023 AUTH/3582/11/21 - AbbVie v Galapagos Breach: 5.1, 6.1, 6.2 No breach: 2, 6.1, 6.2, 6.4 Applicable Code: 2021 Received: 15 November 2021 Completed: 09 January 2023 AUTH/3591/12/21 - A complaint on behalf of UsForThem v Pfizer Breach: 6.1, 6.2, 26.2 No breach: 2, 3.1, 3.3, 5.1, 6.1, 6.2, 11.3, 14.4, 26.1, 26.2, 26.4 Applicable Code: 2021 Received: 11 December 2021 Completed: 06 December 2022 AUTH/3579/11/21 - Health professional v Novartis Breach: 5.1, 6.2, 6.1, 14.4, 26.1, 26.2 No breach: 2, 5.2, 5.5, 9.1, 9.3, 14.1, 14.2, 18.1 Applicable Code: 2021 Received: 08 November 2021 Completed: 09 November 2022 AUTH/3620/3/22 - Complainant v Strides Breach: 5.1, 6.1 Applicable Code: 2021 Received: 15 March 2022 Completed: 01 November 2022 AUTH/3561/9/21 - Ex-employee v AstraZeneca Breach: 2, 5.1, 6.1, 8.1, 11.2, 26.1, 26.2 No breach: 3.1, 11.1, 26.1 Applicable Code: 2021 Received: 24 September 2021 Completed: 19 August 2022 AUTH/3541/7/21 - A health professional v Roche Breach: 6.1, 6.2, 12.3 No breach: 2, 5.1, 6.1, 6.2, 6.5, 11.2, 14.1 Applicable Code: 2021 Received: 15 July 2021 Completed: 27 May 2022 AUTH/3542/7/21 - Complainant v Daiichi-Sankyo Breach: 2, 5.1, 6.1, 6.2 No breach: 2, 5.1, 6.1, 6.2, 12.3, 14.5 Applicable Code: 2021 Received: 19 July 2021 Completed: 15 May 2022 AUTH/3568/10/21 - Voluntary admission by Roche Breach: 2, 5.1, 6.1 Applicable Code: 2021 Received: 06 October 2021 Completed: 07 December 2021 AUTH/3714/11/22 - Complainant v GlaxoSmithKline No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 24 November 2022 Completed: 24 October 2023 AUTH/3686/8/22 - Complainant v Eli Lilly No breach: 5.1, 6.1 Applicable Code: 2021 Received: 18 August 2022 Completed: 09 October 2023 AUTH/3697/10/22 - Complainant v AstraZeneca No breach: 6.1, 6.6, 8.1, 9.1 Applicable Code: 2021 Received: 14 October 2022 Completed: 28 September 2023 AUTH/3696/10/22 - Complainant v SOBI Allegations about a corporate article No breach: 3.6, 5.1, 6.1, 6.2, 23.2, 26.1, 27.1 Applicable Code: 2021 Received: 11 October 2022 Completed: 27 July 2023 AUTH/3670/6/22 - Health Professional v Novartis Breach: 5.1, 12.9 No breach: 2, 5.1, 6.1, 6.2, 11.2, 14.4 Applicable Code: 2021 Received: 30 June 2022 Completed: 03 July 2023 AUTH/3659/6/22 - Complainant v Teva Breach: 5.1, 12.6, 12.10, 16.1 No breach: 2, 3.6, 5.1, 6.1, 6.2, 11.2, 26.2 Applicable Code: 2021 Received: 15 June 2022 Completed: 19 June 2023 AUTH/3651/5/22 - Complainant v Roche No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 30 May 2022 Completed: 23 May 2023 AUTH/3632/4/22 - Complainant v Daiichi Sankyo – Allegations about a Lixiana webinar No breach: 2, 5.1, 6.1, 6.2, 8.1 Applicable Code: 2021 Received: 11 April 2022 Completed: 03 April 2023 AUTH/3634/4/22 - Complainant v Daiichi Sankyo No breach: 2, 6.1, 6.2, 9.1 Applicable Code: 2021 Received: 15 April 2022 Completed: 03 April 2023 AUTH/3592/12/21 - Bayer v Janssen No breach: 2, 5.1, 6.1, 6.2, 6.3, 6.4, 6.6, 11.2, 14.1 Applicable Code: 2021 Received: 17 December 2021 Completed: 03 March 2023 AUTH/3622/3/22 - Complainant v AstraZeneca No breach: 2, 5.1, 6.1, 11.2 Applicable Code: 2021 Received: 15 March 2022 Completed: 16 December 2022 AUTH/3571/10/21 - Complainant v Merck Serono No breach: 2, 5.1, 6.1, 6.2, 11.2, 14.1 Applicable Code: 2021 Received: 22 October 2021 Completed: 27 July 2022 AUTH/3552/8/21 - Health professional v Roche Breach: 5.2, 8.1, 12.6, 12.9 No breach: 2, 5.1, 5.2, 6.1, 6.2, 14.4 Applicable Code: 2021 Received: 05 August 2021 Completed: 27 May 2022 AUTH/3557/9/21 - Pharmacist v GlaxoSmithKline No breach: 7.2, 7.4, 9.1, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 03 September 2021 Completed: 26 April 2022 AUTH/3563/9/21 and Case AUTH/3564/9/21 - Complainant v Bristol-Myers Squibb and Pfizer Breach: 12.9 No breach: 5.1, 6.1, 14.4 Applicable Code: 2021 Received: 29 September 2021 Completed: 26 April 2022 AUTH/3545/7/21 - Complainant v Novo Nordisk Breach: 5.1 No breach: 6.1 Applicable Code: 2021 Received: 22 July 2021 Completed: 08 September 2021

6.2

(7.4) Any information, claim or comparison must be capable of substantiation.

Companies must provide substantiation, following a request for it as set out in Clauses 14.3 and 18.2. In addition, when data from a clinical trial is used, companies must ensure that where necessary, that trial has been registered and the results disclosed in accordance with Clause 4.6.

most recent cases See all Applicable Code year
Applicable Code year

Please check the date of the Code that applies to the Case that you are looking at. The date of the complaint may vary from the activity/material alleged to have been in breach.

AUTH/3677/7/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.2, 6.1 No breach: 6.1, 17.1 Applicable Code: 2021 Received: 07 July 2022 Completed: 25 October 2023 AUTH/3709/11/22 - Health professional v AstraZeneca Breach: 5.1, 6.1, 6.2, 14.4 No breach: 11.2 Applicable Code: 2021 Received: 16 November 2022 Completed: 20 October 2023 AUTH/3650/5/22 - Eli Lilly v UCB Breach: 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 27 May 2022 Completed: 22 August 2023 AUTH/3712/11/22 - Complainant v Abbvie Breach: 2, 5.1, 6.1, 6.2, 6.3 No breach: 6.1, 6.2, 6.3 Applicable Code: 2021 Received: 22 November 2022 Completed: 18 August 2023 AUTH/3675/7/22 - Complainant v Novartis Breach: 5.1, 6.1, 6.2 No breach: 5.1, 6.1, 6.2, 2 Applicable Code: 2021 Received: 04 July 2022 Completed: 18 August 2023 AUTH/3678/8/22 - Complainant v AstraZeneca Breach: 2, 5.1, 6.1, 6.2, 11.2, 12.7 Applicable Code: 2021 Received: 01 August 2022 Completed: 04 July 2023 AUTH/3655/6/22 - Anonymous Health Professional v Novartis Breach: 2, 5.1, 6.1, 6.2 No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 06 June 2022 Completed: 27 June 2023 AUTH/3635/4/22 - Complainant v Novartis Breach: 2, 5.1, 6.1, 6.2, 14.4 No breach: 2, 5.1, 6.1, 6.2, 6.5, 14.4 Applicable Code: 2021 Received: 18 April 2022 Completed: 31 May 2023 AUTH/3643/5/22 - Complainant v Novartis Breach: 5.1, 6.1, 6.2, 11.2, 12.1 No breach: 2, 5.1, 5.2, 6.3 Applicable Code: 2021 Received: 08 May 2022 Completed: 24 May 2023 AUTH/3638/4/22 - Complainant v Novartis Breach: 5.1, 6.1, 6.2 No breach: 2, 5.1, 6.1, 6.2, 11.2 Applicable Code: 2021 Received: 24 April 2022 Completed: 20 April 2023 AUTH/3627/4/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.1, 6.2 No breach: 6.4 Applicable Code: 2021 Received: 01 April 2022 Completed: 14 April 2023 AUTH/3618/3/22 - Complainant v AstraZeneca Breach: 2, 5.1, 6.1, 6.2, 11.2, 14.4 No breach: 6.2, 17.9 Applicable Code: 2021 Received: 11 March 2022 Completed: 03 April 2023 AUTH/3624/3/22 - Complainant v Pacira BioScience Breach: 5.1, 6.1, 6.2, 11.2, 14.4 No breach: 6.1, 6.4, 11.2, 14.1, 14.4, 17.9 Applicable Code: 2021 Received: 16 March 2022 Completed: 23 March 2023 AUTH/3611/2/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.1, 6.2 No breach: 6.1, 11.2 Applicable Code: 2021 Received: 14 February 2022 Completed: 23 February 2023 AUTH/3585/11/21 - Complainant v AstraZeneca Breach: 2, 5.1, 6.1, 6.2, 12.1, 12.3, 12.4, 12.6 No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 27 November 2021 Completed: 18 January 2023 AUTH/3582/11/21 - AbbVie v Galapagos Breach: 5.1, 6.1, 6.2 No breach: 2, 6.1, 6.2, 6.4 Applicable Code: 2021 Received: 15 November 2021 Completed: 09 January 2023 AUTH/3591/12/21 - A complaint on behalf of UsForThem v Pfizer Breach: 6.1, 6.2, 26.2 No breach: 2, 3.1, 3.3, 5.1, 6.1, 6.2, 11.3, 14.4, 26.1, 26.2, 26.4 Applicable Code: 2021 Received: 11 December 2021 Completed: 06 December 2022 AUTH/3579/11/21 - Health professional v Novartis Breach: 5.1, 6.2, 6.1, 14.4, 26.1, 26.2 No breach: 2, 5.2, 5.5, 9.1, 9.3, 14.1, 14.2, 18.1 Applicable Code: 2021 Received: 08 November 2021 Completed: 09 November 2022 AUTH/3541/7/21 - A health professional v Roche Breach: 6.1, 6.2, 12.3 No breach: 2, 5.1, 6.1, 6.2, 6.5, 11.2, 14.1 Applicable Code: 2021 Received: 15 July 2021 Completed: 27 May 2022 AUTH/3542/7/21 - Complainant v Daiichi-Sankyo Breach: 2, 5.1, 6.1, 6.2 No breach: 2, 5.1, 6.1, 6.2, 12.3, 14.5 Applicable Code: 2021 Received: 19 July 2021 Completed: 15 May 2022 AUTH/3714/11/22 - Complainant v GlaxoSmithKline No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 24 November 2022 Completed: 24 October 2023 AUTH/3673/7/22 - Complainant v Daiichi Sankyo Breach: 2, 5.1, 6.1 No breach: 6.1, 6.2 Applicable Code: 2021 Received: 01 July 2022 Completed: 13 September 2023 AUTH/3597/1/22 - Complainant v AstraZeneca Breach: 5.1 No breach: 2, 3.3, 5.1, 6.2, 8.3, 26.1, 26.2 Applicable Code: 2021 Received: 05 January 2022 Completed: 08 August 2023 AUTH/3665/6/22 - Complainant v Novartis Breach: 5.1, 6.1 No breach: 2, 5.1, 6.2, 6.1 Applicable Code: 2021 Received: 24 June 2022 Completed: 01 August 2023 AUTH/3696/10/22 - Complainant v SOBI Allegations about a corporate article No breach: 3.6, 5.1, 6.1, 6.2, 23.2, 26.1, 27.1 Applicable Code: 2021 Received: 11 October 2022 Completed: 27 July 2023 AUTH/3668/6/22 - Complainant v Galapagos Breach: 6.1 No breach: 6.1, 6.2, 14.4 Applicable Code: 2021 Received: 29 June 2022 Completed: 03 July 2023 AUTH/3670/6/22 - Health Professional v Novartis Breach: 5.1, 12.9 No breach: 2, 5.1, 6.1, 6.2, 11.2, 14.4 Applicable Code: 2021 Received: 30 June 2022 Completed: 03 July 2023 AUTH/3659/6/22 - Complainant v Teva Breach: 5.1, 12.6, 12.10, 16.1 No breach: 2, 3.6, 5.1, 6.1, 6.2, 11.2, 26.2 Applicable Code: 2021 Received: 15 June 2022 Completed: 19 June 2023 AUTH/3651/5/22 - Complainant v Roche No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 30 May 2022 Completed: 23 May 2023 AUTH/3646/5/22 - Complainant v Roche Breach: 2, 5.1, 6.1 No breach: 6.1, 6.2 Applicable Code: 2021 Received: 12 May 2022 Completed: 23 May 2023 AUTH/3633/4/22 - Complainant v Novartis Breach: 2, 5.1, 6.1 No breach: 6.1, 6.2 Received: 13 April 2022 Completed: 27 April 2023 AUTH/3639/4/22 - Complainant v Roche Products Breach: 2, 5.1, 6.1 No breach: 2, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 25 April 2022 Completed: 24 April 2023 AUTH/3632/4/22 - Complainant v Daiichi Sankyo – Allegations about a Lixiana webinar No breach: 2, 5.1, 6.1, 6.2, 8.1 Applicable Code: 2021 Received: 11 April 2022 Completed: 03 April 2023 AUTH/3634/4/22 - Complainant v Daiichi Sankyo No breach: 2, 6.1, 6.2, 9.1 Applicable Code: 2021 Received: 15 April 2022 Completed: 03 April 2023 AUTH/3592/12/21 - Bayer v Janssen No breach: 2, 5.1, 6.1, 6.2, 6.3, 6.4, 6.6, 11.2, 14.1 Applicable Code: 2021 Received: 17 December 2021 Completed: 03 March 2023 AUTH/3649/5/22 - Health professional v Daiichi Sankyo Breach: 2, 3.3, 5.1, 6.1 No breach: 6.1, 6.2 Applicable Code: 2021 Received: 14 February 2022 Completed: 23 February 2023 AUTH/3571/10/21 - Complainant v Merck Serono No breach: 2, 5.1, 6.1, 6.2, 11.2, 14.1 Applicable Code: 2021 Received: 22 October 2021 Completed: 27 July 2022 AUTH/3552/8/21 - Health professional v Roche Breach: 5.2, 8.1, 12.6, 12.9 No breach: 2, 5.1, 5.2, 6.1, 6.2, 14.4 Applicable Code: 2021 Received: 05 August 2021 Completed: 27 May 2022 AUTH/3557/9/21 - Pharmacist v GlaxoSmithKline No breach: 7.2, 7.4, 9.1, 5.1, 6.1, 6.2 Applicable Code: 2021 Received: 03 September 2021 Completed: 26 April 2022

6.3

(7.8) All artwork, including illustrations, graphs and tables, must conform to the letter and spirit of the Code and, when taken from published studies, a reference must be given. Graphs and tables must be presented in such a way as to give a clear, fair, balanced view of the matters with which they deal and must not be included unless they are relevant to the claims or comparisons being made.

6.4

(7.9) Information and claims about adverse reactions must reflect available evidence or be capable of substantiation by clinical experience. It must not be stated that a product has no adverse reactions, toxic hazards or risks of addiction or dependency. The word ‘safe’ must not be used without qualification.

6.5

(7.11) The word ‘new’ must not be used to describe any product or presentation which has been generally available, or any therapeutic indication which has been promoted, for more than twelve months in the UK.

6.6

(8.1) The medicines, products and activities of other pharmaceutical companies must not be disparaged.

6.7

(8.2) The health professions and the clinical and scientific opinions of health professionals must not be disparaged.