AUTH/3595/1/22 and AUTH/3596/1/22 - Complainant v Bristol Myers-Squibb and Pfizer

Concerns about Eliquis Website

  • Received
    04 January 2022
  • Case number
    AUTH/3595/1/22 and AUTH/3596/1/22
  • Applicable Code year
    2021
  • Completed
    09 March 2023
  • No breach Clause(s)
  • Breach Clause(s)
  • Sanctions applied
    Undertaking received
  • Additional sanctions
  • Appeal
    No appeal

Case Summary

This case was in relation to four patient information booklets on the Bristol Myers-Squibb and Pfizer Eliquis (apixaban) website which were not updated following updates to the Eliquis Summary of Product Characteristics (SPC).

The Panel ruled a breach of the following Clause(s) of the 2021 Code in relation to each of the four booklets for failing to include certain information following updates to the SPC which meant that the booklets were inaccurate or misleading:

Breach of Clause 6.1

Including misleading and inaccurate information

Breach of Clause 5.1

Failing to maintain high standards

The Panel ruled no breach of the following Clause(s) of the 2021 Code in relation to each of the four booklets as in its view failure to include certain information following updates to the SPC did not mean that the booklets were inaccurate or not up-to-date as alleged and the Panel did not consider that the complainant had established that patient safety had been prejudiced:

No Breach of Clause 6.1

Requirement that information must be accurate, up-to-date and not misleading

No Breach of Clause 2

Requirement that activities or material must not bring
discredit upon, or reduce confidence in, the
pharmaceutical industry


This summary is not intended to be read in isolation.

For full details, please see the full case report