Clause 2 - Discredit to, and Reduction of Confidence in, the Industry

Clause

Activities or materials associated with promotion must never be such as to bring discredit upon, or reduce confidence in, the pharmaceutical industry.

  • Clause 2 Discredit to, and Reduction of Confidence in, the Industry

    A ruling of a breach of this clause is a sign of particular censure and is reserved for such circumstances.

    Examples of activities that are likely to be in breach of Clause 2 include prejudicing patient safety and/or public health, excessive hospitality, inducements to prescribe, inadequate action leading to a breach of undertaking, promotion prior to the grant of a marketing authorization, conduct of company employees/agents that falls short of competent care and multiple/cumulative breaches of a similar and serious nature in the same therapeutic area within a short period of time.

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Applicable Code year

Please check the date of the Code that applies to the Case that you are looking at. The date of the complaint may vary from the activity/material alleged to have been in breach.
AUTH/2959/5/17 - Head of medicines management at a health board v Bayer Recruitment of patients for market research No breach: 2, 7.2, 9.1, 18.1 Applicable Code: 2016 Received: 25 May 2017 Completed: 31 July 2017

Interactive 2014 Code