Clause 6 - Journal Advertising
- Do the limitations on the number of pages of print advertising apply to printed learned society and/or third party conference guides etc?
- Does the 2 page limit in printed journals include the prescribing information?
- If a printed journal appears online as a pdf do the limitations on the amount of advertising still apply?
- What volume of advertising is acceptable on a digital platform?
- Why are there limitations on the volume of advertising (Clauses 6, 9.7, 11.1 and 11.2) and number of visits by representatives (Clause 15.4)?
6.1 No issue of a print journal may bear advertising for a particular product on more than two pages.
Please check the date of the Code that applies to the Case that you are looking at. The date of the complaint may vary from the activity/material alleged to have been in breach.
6.2 Where the pages of a two page print advertisement are not facing or where a digital advertisement is made up of a number of screens, no page or screen must be false or misleading when read in isolation.
Please check the date of the Code that applies to the Case that you are looking at. The date of the complaint may vary from the activity/material alleged to have been in breach.
6.3 No advertisement taking the form of a loose insert in a print journal may consist of more than a single sheet of a size no larger than the page size of the journal itself, printed on one or both sides.