Advert - Chiesi

For providing a clinical support service that it knew GPs were being encouraged locally to use to effect a switch programme, Chiesi was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 9.1 - Failing to maintain high standards.

Clause 18.4 - Failing to provide a genuine therapeutic review that included a comprehensive range of relevant treatment choices.