Are patient case studies promotional?

The term patient case study is broadly used to describe material about the medicinal treatment of a particular patient with a certain disease, including outcomes.

As with any material, item or activity, developed by a pharmaceutical company, much will depend on the content, how it is used, who uses the case study, the intended audience, method of dissemination, etc. Each use of a case study should be considered and categorised accordingly.

See Clause 1.17.