Advert - Shield

For producing a website that promoted both licensed and unlicensed medicines to the general public that was uncertified and did not include or refer to prescribing information, Shield was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry
Clause 3.1 - Promoting unlicensed medicines
Clause 4.1 - Failing to include prescribing information
Clause 4.6 - Failing to include a clear, prominent statement as to where prescribing information could be found
Clause 9.1 - Failing to maintain high standards
Clause 14.3 - Failing to certify
Clause 26.1 - Promoting a prescription only medicine to the public
Clause 28.1 - Producing a website that contained promotional material which was not directed towards health professionals and other relevant decision makers

The full case report appears in the printed version of the Code of Practice Review in November which is available at www.pmcpa.org.uk.

Advert - December 2018