Advert - Accord

Promotion of prescription only medicines on LinkedIn

For promoting cisatracurium, midazolam and paracetamol for injection/infusion on LinkedIn, Accord was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry

Clause 9.1 - Failing to maintain high standards

Clause 26.1 - Advertising prescription only medicines to the public.