PMCPA PRESS RELEASE 28 July 2026 - Case ruled in breach of Clause 2
AGB Pharma has breached the ABPI Code of Practice for the Pharmaceutical Industry and brought discredit upon, and reduced confidence in, the pharmaceutical industry.
28 July 2026
AGB Pharma – Case/0719/09/25
For omitting information regarding fertility from the prescribing information for Adaflex (immediate-release melatonin) dated November 2023 and misleadingly implying that there were no fertility considerations for the medicine, AGB Pharma was ruled in breach of the following clauses of the 2024 Code:
Clause 2 - Bringing discredit upon, or reducing confidence in, the pharmaceutical industry
Clause 5.1 - Failing to maintain high standards
Clause 6.1 - Providing misleading information
Clause 12.1 - Failing to include all the required information in the prescribing information
The case report is available at www.pmcpa.org.uk.
Ends
Notes to Editors:
Notes to Editors:
The advertisement will appear in the BMJ and the Nursing Standard in December 2026.
Media Contacts:
For more information contact info@pmcpa.org.uk
The Prescription Medicines Code of Practice Authority (PMCPA) is the self-regulatory body for the pharmaceutical industry in the UK and was established by The Association of the British Pharmaceutical Industry (ABPI) to operate the ABPI Code of Practice for the Pharmaceutical Industry independently of the ABPI. The PMCPA is a division of the ABPI. The Code covers the promotion of medicines for prescribing to health professionals and the provision of information to the public about prescription only medicines.
If you have any concerns about the activities of pharmaceutical companies in this regard, please contact the PMCPA at 2nd Floor, Goldings House, Hay’s Galleria, 2 Hay’s Lane, London, SE1 2HB, email: complaints@pmcpa.org.uk, or visit www.pmcpa.org.uk/complaints-procedure/make-a-complaint.
The Code and other information, including details about ongoing cases, can be found on the PMCPA website: www.pmcpa.org.uk.
The PMCPA is a division of the ABPI which is a company limited by guarantee registered in England & Wales no 09826787. Registered office 2nd Floor Goldings House, Hay’s Galleria, 2 Hay’s Lane, London, SE1 2HB.