11 Action on Complaints about Safety from the Medicines and Healthcare products Regulatory Agency

11.1 In the event of the Medicines and Healthcare products Regulatory Agency making a complaint which relates to the safety or proper use of a medicine, and requesting that an advertisement be withdrawn, the respondent company has five working days to respond with its comments.

11.2 If the Panel upholds the complaint, the company must suspend the advertisement or activity forthwith pending the final outcome of the case.