What are examples of forms of sales promotion?

Promotion, whether termed sales promotion or under some other name, can take many forms and the most common are listed in the Code (Clause 1.17). The term is used broadly and could include: face-to-face interactions, meetings, participation in exhibitions, the use of audio or video recordings in any format, broadcast media, non-print media, the internet, digital, interactive data systems, social media and the like.