How should the value of digital items, for example apps, provided to patients as patient support be worked out? What are the other considerations?
This is a difficult area. It is more challenging to put a value on information than physical items. Factors to consider include:
- Is the app available for purchase?
- Does the app provide personalised output?
Companies will need to certify materials for patients/public; documenting the rationale for the provision of information and/or items is often useful in justifying the approach taken.
Clauses 19.2 and 26.3 provide further information on patient support.