Can companies employ bloggers to talk about disease and general management techniques as long as treatments are not mentioned? How best can this be done - what should companies bear in mind?

This is a difficult area and one which needs very careful consideration by companies. Where companies consider this is appropriate it is important to be transparent about arrangements so that readers are clear about the company's role. The company will be responsible for the content.

Clause 24 should be complied with if bloggers are contracted by companies.