CASE/0309/10/24 - Complainant v Ethypharm UK Ltd

Allegations about an article on a third-party website

  • Case number
    CASE/0309/10/24
  • Complaint received
    04 October 2024
  • Completed
    16 September 2025
  • Appeal hearing
    No appeal
  • Applicable Code year
    2024
  • No breach Clause(s)
  • Additional sanctions

Case Summary

This case was in relation to an article that appeared on a third-party webpage, with access restricted to verified UK health professionals. The article was written by a named palliative medicine consultant, and it was clear from the outset that the article had been funded and reviewed by Ethypharm. 

The complaint raised concerns with regard to the statement "Generally no absolute contraindications" and also alleged Actimorph (morphine sulfate), was promoted outside its licensed indication.

The outcome under the 2024 Code was:

No Breach of Clause 2

Requirement that activities or materials must not bring discredit upon, or reduce confidence in, the pharmaceutical industry

No Breach of Clause 5.1

Failing to maintain high standards

No Breach of Clause 6.1

Requirement that information must be accurate, up-to-date and not misleading

No Breach of Clause 6.2

Requirement that claims/information/comparisons must be capable of substantiation

No Breach of Clause 11.2

Requirement that a medicine must be promoted in

accordance with the terms of its marketing

authorisation and must not be inconsistent with the

particulars listed in its summary of product characteristics

This summary is not intended to be read in isolation.
For full details, please see the full case report below.