AUTH/2603/5/13 - Anonymous v Roche

Provision of hospitality

  • Received
    07 May 2013
  • Case number
    AUTH/2603/5/13
  • Applicable Code year
    2012
  • Completed
    15 July 2013
  • No breach Clause(s)
    9.1 and 19.1
  • Breach Clause(s)
    19.1
  • Sanctions applied
    Undertaking received
  • Additional sanctions
  • Appeal
    No appeal
  • Review
    August 2013

Case Summary

An anonymous, non-contactable complainant complained about hospitality provided to health professionals by Roche Products.

The complainant stated that at a recent British Society of Haematology (BSH) meeting he/she was confused by the mixed messages about hospitality given out by the various pharmaceutical companies attending regarding hospitality.

 The complainant noted that a representative from a named pharmaceutical company refused to take the complainant's team out for dinner stating this was due to changes in the Code and the company's interpretation of the compliance issues. The representative set out the company's policy on this point.

However, the complainant was confused and surprised when he/she witnessed on many occasions Roche actively entertaining customers and buying them drinks openly in the bar of a named hotel. This was further highlighted when, following the gala dinner, the complainant and many colleagues went back to the named hotel only to be joined by a number of personnel from the other pharmaceutical company, one of whom openly bought rounds of drinks for everyone and was loud in his communication with some customers who were obviously his friends! The complainant thought this happened at around 2am.

 The complainant considered that either he/she had been lied to by the local representative from the other pharmaceutical company or had their colleague not read the same documents? The complainant submitted that if the ABPI had rules to be followed, then everyone should follow them to the letter.

The detailed response from Roche is given below.

The Panel noted that as stated in the introduction to the Constitution and Procedure, anonymous complaints were accepted and like all complaints, judged on the evidence provided by the parties. Complainants had the burden of proving their complaint on the balance of probabilities. The Panel noted that as the complainant was also noncontactable it was not possible to ask him/her for further information.

The Panel noted that in addition to detailed requirements in the Code companies were required to have a written document setting out their policies on meetings and hospitality and associated allowable expenditure.

The Panel noted that Roche had provided a detailed account of subsistence provided during the conference including that provided at venuesother than the hotel bar. The Panel limited its consideration to the subject of the complaint; subsistence provided in the hotel bar.

The Panel noted that the conference lasted from Monday, 15 April to Wednesday, 17 April. On Sunday, 14 April Roche held a meeting in the hotel bar to review logistics for the week. Four health professionals attended one of whom, an active member of BSH, had asked Roche for advice about optimizing future BSH conferences from a company perspective; Roche had not sponsored his/her attendance at the meeting and he/she was not providing a service for Roche. This health professional also accompanied five Roche employees to dinner that evening. Roche submitted that all attendees returned to the hotel rooms without going to the hotel bar. The Panel noted that in relation to subsistence at the hotel bar, 13 drinks had been provided for 10 individuals over 2 hours and considered that the level of hospitality was not unreasonable in relation to three of the four health professionals involved. The Panel noted that whilst the complaint concerned subsistence provided at the hotel bar, to consider whether this was reasonable in relation to the health professional who subsequently accompanied Roche staff to the restaurant, it had to bear in mind the overall level of subsistence provided that evening. In that regard the Panel noted that according to Roche, five employees and one agency member of staff accompanied the health professional concerned to the restaurant. The bill provided by Roche however indicated that there were five people present not seven as submitted by Roche. The bill stated that a 10% service charge would only be added to groups of 6 or more. 10% service charge had been added to the bill. The position was unclear. The bill totalled £243.27 including £82.80 spent on wine.

The Panel was concerned about the subsistence provided to the health professional on Sunday, 14 April. The Panel noted that the educational content of the conference began on Monday; there was thus no educational programme on the Sunday and Roche had not argued that the subsistence was secondary to a conference educational event. The Panel noted that pre-dinner drinks at the hotel bar and a meal at a local restaurant had been provided for what should have been a relatively straightforward discussion. The Panel was concerned about the informal nature of the arrangements including the absence of an agenda bearing in mind the overall level of subsistence provided which included a restaurant meal. The company should be able to clearly demonstrate that the subsistence was secondary to the discussion in question. The Panel noted that the complainant bore the burden of proof and further noted, from the introduction to the Constitution and Procedure, that complaints were decided on the evidence providedby the parties. The Panel considered that, given all the evidence before it and for the reasons set out above, the subsistence provided to the health professional in question at the hotel bar, noting the overall level of subsistence provided to him/ her that evening, was, on balance, contrary to the requirements of the Code and a breach was ruled.

The Panel noted that Roche staff went to the hotel bar on the Monday evening but were not accompanied by health professionals nor according to Roche were health professionals otherwise present at the bar. On Tuesday, 16 April Roche provided early evening drinks at the hotel bar to, inter alia, two health professionals who were speakers for Roche at the conference; £74.40 was spent on 16 drinks for nine people. After dinner at a local restaurant three Roche staff and one health professional returned to the bar and shared a bottle of wine. A group of health professionals who came into the bar shortly afterwards were told that Roche could not purchase a drink for them as they were leaving the bar shortly. The Roche staff did not consume the wine that was then brought for them by one of these health professionals. The Panel noted that whilst the complaint concerned subsistence provided at the hotel bar, to consider whether this was reasonable it had to bear in mind the overall level of subsistence provided to the individual health professional who was accompanied by Roche employees throughout the evening. In this regard the Panel noted the restaurant bill for four individuals came to £179.90 including £53.36 for drinks. The Panel considered that bearing in mind the overall level of subsistence provided to this individual throughout the evening, the level of subsistence provided at the bar was not unreasonable.

The Panel noted that it had raised some concerns as set out above and had ruled one matter in breach of the Code. In relation to the subsistence provided to health professionals (other than the one health professional on Sunday, 14 April), the Panel ruled no breach of the Code.