AUTH/2499/4/12 - Pharmacist Advisor v Sanofi

Promotion of Mozobil

  • Received
    18 April 2012
  • Case number
    AUTH/2499/4/12
  • Applicable Code year
    2011
  • Completed
    22 June 2012
  • Breach Clause(s)
    7.2 and 15.2
  • Sanctions applied
    Undertaking received
  • Additional sanctions
  • Appeal
    No appeal
  • Review
    August 2012

Case Summary

A pharmacist adviser for a specialised commissioning group complained about an email sent by a haematology sales representative from Sanofi to a hospital clinician in relation to the local funding arrangements for Genzyme's medicine Mozobil (plerixafor). Mozobil was indicated to enhance the mobilisation of haematopoietic stem cells to the peripheral blood for collection and subsequent autologous transplantation in certain patients with lymphoma and multiple myeloma. Genzyme was a Sanofi company.

The email advised the clinician to submit an individual funding request (IFR) for Mozobil to the primary care trust (PCT) and 'they will approve it'. Furthermore, the representative suggested that this should be the approach 'at the minute' until 'the [specialised commissioning group] give clarity' about the source of funding. The complainant stated that the email was inappropriate, unhelpful and inaccurate.

The detailed response from Sanofi is given below.

The Panel noted the complainant's submission that a communication from his commissioner colleague had highlighted the regional policy agreed with local commissioners and described the differences in funding sources due to existing contractual arrangements. The Panel further noted Sanofi's submission that there was evidence that the clarity around contractual arrangements referred to by the complainant did not exist.

Sanofi provided a number of emails between the representative and clinicians all of which appeared to be about whether regional funding for Mozobil had been agreed.

The Panel considered that the emails received by the representative in response to her enquiries indicated that whilst there was some confusion about funding it was possible for clinicians to apply to the relevant PCT for funding for Mozobil.

The Panel considered that, contrary to the complainant's assertion, it was not necessarily inappropriate for the representative to discuss funding issues with health professionals so long as such discussions complied with the Code. However, the Panel was concerned that the representative had stated in the email at issue that the PCT 'will approve' the IFR. This was a broad claim and inappropriate as alleged. The email responses submitted by Sanofi from clinicians based in the area indicated that there was no certainty as to whether an IFR would be successful. The representative's email was therefore misleading in that regard and a breach was ruled. It was not therepresentative's role to reassure health professionals that every request would be funded, nor could the representative be certain that every request would be funded. The Panel considered that the representative had not maintained a high standard of ethical conduct and a breach of the Code was ruled.