AUTH/2209/2/09 - Pfizer v Leo Pharma

Promotion of Innohep

  • Received
    23 February 2009
  • Case number
    AUTH/2209/2/09
  • Applicable Code year
    2008
  • Completed
    15 May 2009
  • Breach Clause(s)
    3.2
  • Sanctions applied
    Undertaking received
  • Additional sanctions
  • Appeal
    Appeal by complainant
  • Review
    August 2009

Case Summary

Pfizer complained about Leo Pharma's promotion of Innohep (tinzaparin sodium, a low molecular weight heparin) for extended use in the treatment of venous thromboembolism in patients with cancer. The claims at issue were referenced to Hull et al (2006), a direct, three month clinical comparison of Innohep vs an oral anticoagulant in cancer patients with acute symptomatic proximal vein thrombosis. There were three items at issue: a leavepiece, a cancer guidelines review and a journal advertisement. Pfizer also marketed a low molecular weight heparin, Fragmin (dalteparin sodium).

Pfizer noted that in inter-company dialogue Leo had submitted that there was no upper limit placed on the duration of Innohep therapy. However, Section 4.2 of the summary of product characteristics (SPC) stated that, for the treatment of deep vein thrombosis and pulmonary embolus Innohep should be given 'for at least 6 days and until adequate oral anticoagulation is established'. In line with clinical practice this clearly indicated that patients started on Innohep and gradually switched to oral anticoagulation over a few days (ie they did not remain on Innohep). However, if there was no transition to an oral anticoagulant then Pfizer did not consider the wording of the SPC allowed extended use of Innohep for venous thromboembolism in cancer, and as such extended treatment would be outside the current marketing authorization. Similarly the Innohep patient information leaflet (PIL) did not include guidance for cancer patients on extended use in the treatment of venous thromboembolism.

 Pfizer alleged that Innohep did not have a marketing authorization for extended use and thus any promotion of the product for extended use in cancer associated venous thromoboembolism was in breach of the Code. Additionally, Pfizer considered that such activity might have significant safety implications for patients by encouraging unlicensed use of Innohep, particularly as there was no guidance for either health professionals or patients on the extended use of Innohep in patients with cancer associated venous thromboembolism in either the SPC or the PIL.

The Panel noted that the journal advertisement was headed 'Innohep – long term efficacy in treatment of [pulmonary embolism] and [deep vein thrombosis] in cancer patients' and that one page of the leavepiece, headed 'Thrombosis and Cancer', referred to 'Long-term Innohep'. The leavepiece featured a graph adapted from Hull et al which showed the cumulative incidence of recurrentvenous thromboembolism over 300 days in cancer patients treated either with low molecular weight heparin or iv heparin/warfarin. The document reviewing the evidence and guidelines in cancer patients detailed the results from Hull et al and referred to the three month treatment period. It was stated that long-term Innohep was more effective than warfarin for preventing recurrent venous thromoboembolism in patients with cancer in proximal venous thrombosis. The document also gave brief details of UK guidelines on oral anticoagulation and two US guidelines on the treatment of venous thromboembolic disease. In a summary of the recommendations it was stated that the minimum duration of treatment with low molecular weight heparin was 6 months in the UK for the treatment of deep vein thrombosis and pulmonary embolism in patients with cancer. The US guidelines suggested 3-6 months' therapy for the treatment of deep vein thrombosis. For the treatment of pulmonary embolism one US guideline suggested 6-12 months' therapy and the other stated 3-6 months' therapy.

The Innohep SPC stated that therapy should be given 'for at least 6 days and until adequate oral anticoagulation is established'. There was no minimum duration of therapy stated in the Fragmin SPC. Sections 4.4 of both SPCs referred to the increased risk of hyperkalaemia with duration of therapy and the need to monitor plasma potassium particularly if therapy was prolonged beyond about 7 days. Pfizer had stated that the Medicines and Healthcare products Regulatory Agency (MHRA) required a specific licence for the extended use of Fragmin, in cancer patients with venous thromboembolism. No details were provided.

The Panel noted that although the Innohep SPC referred to therapy continuing 'for at least 6 days' there was no upper time duration given. There was an acknowledgement that therapy might be 'prolonged beyond about 7 days'. The Panel considered that although long-term therapy was not specifically referred to in the Innohep SPC there was nothing to suggest that it should not be administered for periods of longer than 6 days when there was a failure to establish adequate oral anticoagulation. The Panel considered that the claims relating to extended use were not inconsistent with the particulars listed in the SPC as alleged and ruled no breach of the Code.

Upon appeal by Pfizer, the Appeal Board noted that the Innohep SPC stated that therapy should be given 'for a least six days and until adequate oral anticoagulation is established'. There was noupper time limit for the duration of therapy stated. Innohep had been granted a licence before longterm therapy had been contemplated. In that regard the Appeal Board considered that the data relating to side-effects and safety in the SPC was limited to that obtained only from the envisaged short-term (five to seven days) use in patients after surgery or during haemodialysis – not from longterm use in cancer patients. The Appeal Board noted Pfizer's submission that its product was indicated for extended use in a number of markets including the US. The Appeal Board noted that although clinical practice and published guidelines might support the long-term use of low molecular weight heparins in cancer patients it considered that, given the basis upon which the licence for Innohep was granted, promotion of the product for long-tern use was not in accordance with the terms of its marketing authorization and thus inconsistent with the particulars listed in the Innohep SPC. A breach of the Code was ruled.