AUTH/2007/5/07 - Trinity-Chiesi v Teva

Promotion of Qvar

  • Received
    31 May 2007
  • Case number
    AUTH/2007/5/07
  • Applicable Code year
    2006
  • Completed
    09 January 2008
  • Breach Clause(s)
    7.2
  • Sanctions applied
    Undertaking received
  • Additional sanctions
  • Appeal
    Appeal by respondent
  • Review
    Published in the February 2008 Review

Case Summary

Trinity-Chiesi alleged that the claim 'Twice as many symptom-free days' [compared with CFC beclometasone (BDP)] in a leavepiece for Qvar issued by Teva was not a fair and balanced representation of the available published evidence. Qvar was a CFC-free BDP inhaler for asthma. The claim was referenced to Price et al (2002). Price et al cited Fireman et al (2001) as principally responsible for reporting on the clinical and safety aspects of the open label study in question and therefore statements from Fireman et al regarding efficacy or safety were considered by Trinity-Chiesi to be important in relation to this study.

Trinity Chiesi alleged that in highlighting Fireman et al, Teva had largely ignored three key randomised, double-blind, double dummy studies. For example, Gross et al (1999) reported no difference between Qvar and equipotent doses of CFC-BDP when symptom-free days were assessed during the three month study involving 347 asthma patients. Additionally, no difference in the incidence of asthma symptoms was observed between asthma patients treated with Qvar compared with those treated with equipotent does of CFC-BDP in another two similarly designed studies (Magnussen et al 2000 and Davies et al 1998).

Furthermore, Fireman et al reported no significant differences in changes from baseline in the percentage of days without wheeze, shortness of breath or chest tightness throughout the study, whereas there was a statistically significant difference in the percentage of days without cough in favour of Qvar. Importantly, Fireman et al stated that although the result was statistically significant, it was probably not clinically significant. Teva had not acknowledged this important point in its material. This unquestionably cast doubt on the clinical significance of the claim.

Finally, assessment of symptom-free days was not stated to be a primary endpoint in Fireman et al therefore Trinity Chiesi alleged that only highlighting this data was misleading especially as no differences between Qvar and equipotent doses of CFC-BDP were observed in terms of efficacy and tolerability.

The Panel noted that the claim in question was referenced to Price et al which was a pharmacoeconomic study based on the results of Fireman et al.

Fireman et al examined whether asthmatic patients with symptoms controlled with CFC-BDP could beswitched to CFC-free BDP at half the CFC-BDP dose without inter alia, adversely affecting the control of asthma symptoms. The authors demonstrated an overall increase in the percentage of symptom-free days (without wheeze, shortness of breath or chest tightness) between baseline and month 12 in the CFC-free BDP group (11.5%) and the CFC-BDP group (4.6%). No significant differences in the change from baseline in percentage of symptom free days were seen throughout the study. There were slight differences between CFC-free BDP and CFCBDP in percentage of days without cough which although statistically significant at weeks 1 to 2 and at months 7 to 8 were described as probably not clinically significant. During months 7 to 8 patients on CFC-free BDP had a significantly greater proportion of nights without sleep disturbance than patients on CFC-BDP. The study concluded that asthma control was maintained in patients switched from CFC-BDP to CFC-free BDP.

Price et al re-examined Fireman et al for the cost effectiveness study. Price defined 'symptom-free day' as the absence of all of the following: wheeze, cough, shortness of breath, and chest tightness in one day including overnight. Patients in the CFCfree BDP group had a higher median percentage of symptom-free days than patients in the CFC-BDP group (42.4% v 20%; p=0.006). This equated to three symptom-free days per week in the CFC-free BDP group compared with 1.4 in the CFC-BDP group. The mean data which showed that the percentage of symptom-free days at 12 months was 45.6% (CFCfree BDP) and 35% (CFC-BDP), showed no statistically significant difference between the two treatment groups. This mean data appeared to be that which Fireman et al had used to report an increase from baseline of 11.5% (CFC-free BDP) and 4.6% (CFC-BDP) in percentage of days without wheeze, shortness of breath and chest tightness.

The Panel noted that, on a re-examination of the clinical data by Fireman et al, Price et al had reported statistically significantly more symptomfree days for patients taking CFC-free BDP compared with those taking CFC-BDP. The study authors had used a median percentage. The mean percentage did not show a statistically significant difference. The primary clinical data had not reported such a difference although there was a trend in favour of CFC-free BDP. Other studies (Davies et al, Gross et al and Magnussen et al) although shorter in duration (12 weeks or less) had demonstrated equivalent control of asthma for CFCfree BDP and CFC-BDP. Price et al was the only study to report that CFC-free BDP produced 'twice as many symptom-free days' as CFC-BDP. Overallthe Panel did not consider that the data was sufficiently robust to support such a strong claim and in that regard the claim 'Twice as many symptom-free days' was misleading in breach of the Code.

Upon appeal by Teva, the Appeal Board noted that Fireman et al evaluated whether asthma patients with symptoms controlled with CFC-BDP could be switched to CFC-free BDP at half the CFC-BDP dose without, inter alia, adversely affecting the control of asthma symptoms. The authors recorded that there were no consistent differences between the treatment groups with regard to individual asthma symptoms (wheeze, cough, shortness of breath and chest tightness) or daily use of reliever inhalers. Both groups recorded an increase in percentage of symptom-free days between baseline and one year (CFC-BDP 4.6% vs CFC-free BDP 11.5%). The authors concluded that asthma control was maintained in both groups.

Based on the clinical data generated by Fireman et al, Price et al compared the cost effectiveness of CFC-free BDP with CFC-BDP. Price et al assessed asthma symptoms in terms of symptom-free days which was a composite end point defined as the absence of all of the following: wheeze, cough, shortness of breath and chest tightness, in one day (including overnight). A table of data recorded the percentage symptom-free days and showed at baseline the median percentage symptom-free days in the CFC-free BDP group was 21.4% [95% confidence interval 14.3-28.6] and in the CFC-BDP group it was 12.7% [6.7-28.6] (p=0.226), ie there was almost a two fold difference between the groups at baseline. This difference was maintained throughout the study such that after one year the median percentage symptom-free days in the CFC-free BDP group was 42.4% [32.1 – 57.9] and 20% [3.8 – 37.9] in the CFC-BDP group. The Appeal Board noted that the confidence intervals overlapped. It was this data which formed the basis of the claim 'Twice as many symptom free days'.

The Appeal Board did not consider that Price et al was sufficiently robust as to support the claim 'Twice as many symptom free days'. The data had been derived from a pharmacoeconomic evaluation of primary clinical data in which no difference between CFC-free BDP and CFC-BDP in terms of asthma control had been shown. There was no indication that Price et al had been powered to detect a statistical difference in percentage symptom-free days; there had, in any case, been a two-fold difference between the two treatment groups at baseline in this regard, a difference which was present at the end of the study. The Appeal Board considered that given the data on which it was based the claim at issue was misleading and upheld the Panel's ruling of a breach of the Code.