AUTH/1863/7/06 - Media/Director v Sanofi-Aventis

Patient organisation meeting

  • Received
    04 July 2006
  • Case number
    AUTH/1863/7/06
  • Applicable Code year
    2006
  • Completed
    26 September 2006
  • No breach Clause(s)
    2, 9.1 and 19.1 and its supplementary information and the supplementary information to Clause 20.2
  • Additional sanctions
  • Appeal
    No appeal
  • Review
    Published in the November 2006 Review

Case Summary

An article in The Observer newspaper entitled ‘Cancer drug firm’s PR trip sparks a row’ criticised the activities of SanofiAventis. In accordance with established practice the matter was taken up by the Director as a complaint under the Code.

The article stated that a row had broken out over a trip described as ‘educational’ to Budapest and Paris by the heads of most of Britain’s cancer charities. Sanofi-Aventis had arranged for policymakers and patients’ representatives to enjoy a weekend away while they got the chance to hear about new cancer medicines, many of which were not yet offered by the NHS.

The article stated that a leaked draft of the itinerary described the meeting as a ‘parliamentary and stakeholder working group’. It began with a flight to Budapest for the opening of the European Association of Cancer Research (EACR) conference. There was ‘optional attendance’ at the lectures and an exhibition, followed by dinner. Participants were also to visit a hospital in Paris to see the ‘gold standard’ treatment received by French patients in contrast with that experienced by NHS patients. The most senior cancer official within the Department of Health (DoH) was attending, paid for by the government, and two MPs were going, courtesy of a firm of political lobbyists. However, the chairman of the all-party parliamentary group on cancer declined the invitation stating, ‘I didn’t want to go because it was funded by a drugs company. There are other ways of finding out how other countries’ cancer plans work without taking a weekend in Budapest and Paris. If I want to learn more about a particular cancer therapy, I can talk to doctors here who know about it. I really feel that these charities should pay for themselves – or if they can’t, the company should hold the meeting in London’.

One insider who saw the draft itinerary was reported as saying, ‘This kind of trip gives the company a chance to point out that other countries are spending more on new cancer drugs than the NHS. What it does is give charities the ammunition to go back to the UK and say, well the French are prescribing this new drug, so why is it being denied to our patients?’

In the article the charity bosses defended their roles, one of whom stated ‘We’ve fully discussed this trip with our trustees and the board, and felt it was of value. If we paid, then it would come out of the charity’s fund for research, which would be very wrong’.

The article reported growing concern about how ‘Big Pharma’ was influencing patients’ groups and noted that The Lancet had called for greater transparency from the charities over where their sponsorship money came from.

The Panel noted from Sanofi-Aventis’ submission that the reason for visiting France was to learn about the differences between the UK and French cancer plans and to see why there was such a difference in survival rates between the two countries.

The initial invitation sent on 12 April stated that the study group would attend the EACR conference in Budapest and then meet with key decision makers involved in the development of the French Cancer Plan. The group would include parliamentarians, patient group representatives, DoH officials and clinical leaders. It would explore best practice in cancer prevention, research and treatment.

A draft agenda had been sent to all invitees on 20 June. This stated that the group would attend the opening ceremony of the EACR conference followed by ‘optional attendance at lectures, poster sessions and exhibition’. The final agenda stated that there was a choice of sessions at the EACR conference not that attendance was optional. According to the draft agenda the working group was to fly to Budapest early on 1 July. Delegates were to attend the opening ceremony of the EACR conference. An evening seminar with EACR was followed by a working dinner to discuss ‘Advances in Cancer: making it a reality in the NHS’. On 2 July delegates were to attend the plenary lecture at the EACR conference at 9am and subsequently arrived in Paris at around 3pm with free time until dinner at 8pm with pan-European cancer groups to discuss improvement in survival rates, preventing cancer, 51174 Code Review NOV 11/12/06 12:27 Page 86 87 Code of Practice Review November 2006

tackling health inequalities, increasing spending on cancer and access to new cancer treatments. On 3 July there would be a visit to a cancer clinic/unit (yet to be confirmed), lunch with a representative from the French Cancer Research Association to discuss what the UK could learn from France with regard to making and maintaining progress and a seminar and discussion in the afternoon to learn more about the French approach. The working group was due to arrive back in London later that evening.

The final agenda differed with regard to the description of attendance at the EACR conference as noted above, a seminar with an adviser to the French health minister was arranged for 6pm on 2 July and there was no mention of free time although there was a little spare time between arriving in Paris at 3.20pm and the 6pm seminar. The tour of the cancer department the next day was confirmed. The

attendees included MPs, advisers, patient groups in the cancer area and DoH officials.

The Panel considered that both the draft and the final agenda were very full with little free time given the number of meetings and working meals.

The prime reason for attending the meeting would be educational including meeting experts and discussing differences between France and the UK.

The Panel noted that the EACR conference provided a valid and cogent reason for travelling to Budapest.

It would be much more difficult to hold the meetings and discussion about the French arrangements in the UK. The relevant resource or expertise was in France thus there were valid and cogent reasons to travel there.

With regard to the comments made by an ‘insider’ in the article, the Panel did not consider that the Code prevented companies discussing spending on cancer medicines and if other countries prescribed

medicines which were licensed for use in the UK but were not prescribed in the UK it was not necessarily a breach of the Code to make this known.

With regard to the concerns in the article about pharmaceutical companies’ relationships with patients’ groups, the Panel noted that the supplementary information to the Code stated that any involvement a pharmaceutical company had with a patient organisation must be declared and transparent. Companies must make public by

means of information on their websites or in their annual report a list of all patient organisations to which they provided financial support. This might include sponsoring materials and meetings. There was no specific criticism of Sanofi-Aventis in this regard.

The Panel considered that the meeting had a clear educational purpose such as to justify the hospitality. The hotels were described as standard business hotels. Most of the meals were working discussions. The hospitality was secondary to the education. The cost of attending the meeting at £1,508 per person was not unreasonable given there were two European destinations and the registration fee for EACR conference was £310.

Overall the Panel considered that the arrangements were not unreasonable. No breach of the Code was ruled.