AUTH/1806/3/06 and AUTH/1809/3/06 - The Sunday Times/Director and a General Practitioner v GlaxoSmithKline

Sponsored nurses

  • Received
    10 March 2006
  • Case number
    AUTH/1806/3/06 and AUTH/1809/3/06
  • Applicable Code year
    2003
  • Completed
    20 July 2006
  • No breach Clause(s)
    2, 9.1 and 18.1
  • Additional sanctions
  • Appeal
    No appeal
  • Review
    Published in the August 2006 Review

Case Summary

An article entitled ‘Nurses earn bonuses for use of latest drugs’, which appeared in The Sunday Times, criticized the activities of, inter alia, GlaxoSmithKline. In accordance with established practice the matter was taken up by the Director as a complaint under the Code (Case AUTH/1806/3/06).

The article stated that GlaxoSmithKline had paid nurses through an agency to conduct free audits in GP surgeries to identify patients with conditions such as asthma or diabetes who might benefit from a new medicine. The nurses were paid a salary and usually a bonus; nurses were said to be rewarded for the number of surgeries they visited or the number of patients or records they saw. The article also stated that the nurses were described in promotional literature as being able to ‘influence’ new prescriptions for the benefit of their pharmaceutical companies. The nurses were routinely backed up by sales teams.

A general practitioner subsequently complained about the involvement of GlaxoSmithKline in providing nursing advisors as detailed in The Sunday Times (Case AUTH/1809/3/06). The complainant was greatly concerned about the nurse advisors because they had a conflict of interest to promote a particular product. The Sunday Times had assured the complainant that the story was correct. The GP alleged that it was a clear admission that the nurse advisors were not independent but were involved in the marketing of medicines. A breach of the Code was alleged.

The Panel noted that the documentation for the schemes offered by GlaxoSmithKline ensured that the practice agreed to the arrangements including identifying the search criteria, the inclusion and exclusion criteria to define patients appropriate for review and the treatment options from the full range of therapeutic options. Further each change of treatment had to be authorized and implemented by a GP and the reasons for changes documented.

The Panel considered that the roles of the GlaxoSmithKline promotional staff and non promotional staff appeared to be clearly separated. Where the representatives both promoted medicines and provided detailed information about the service it appeared that this was clearly separated in that the representatives could not carry out both functions at the same visit. This point was covered by the briefing material.

The Panel noted that the remuneration of the nurse advisors was linked to the number of patients seen, the number of clinics run and customer satisfaction; it was not linked to the prescription, supply, administration, recommendation or purchase of any medicine.

The Panel considered that some of the arrangements might be of concern, much would depend on the practice which had control of every step of the process. Provided the nurse advisors complied with their professional codes, and there was no evidence that they had not, it did not appear to the Panel that the arrangements were in general necessarily unacceptable. There was no complaint about any specific arrangements, the complaints concerned the generality of the review services.

Overall the Panel considered that the services offered by GlaxoSmithKline were not unacceptable.

The services would enhance patient care. The provision of the services was not linked to the prescription of any specific medicine. The decision of what to prescribe lay with the patient’s doctor.

The Panel did not consider that the services were an inducement to prescribe, supply, administer, recommend or buy any medicine. No breaches of the Code were ruled including no breach Clause 2