Advert - Voluntary admission by Bayer

• Date posted
  01 August 2012
• Sanction
  Advertisement,
• Case number/s
  AUTH/2490/3/12 - Voluntary admission by Bayer Healthcare

Bayer made a voluntary admission in relation to the distribution of unapproved documents associated with a proposed joint working project.
Bayer was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 3.1 - Promoting a medicine for an indication for which it had no marketing authorization.

Clause 4.1 - Failing to include prescribing information in promotional material.

Clause 4.10 - Failing to include a statement in relation to adverse event reporting in promotional material.

Clause 4.11 - Failing to include an inverted black triangle on promotional material to denote that special reporting requirements were required in relation to adverse events.

Clause 7.2 - Making inaccurate and misleading claims.

Clause 7.3 - Making a misleading comparison with another medicine.

Clause 7.4 - Making unsubstantiated claims.

Clause 9.1 - Failing to maintain high standards.

Clause 12.1 - Disguising promotional materials.

Clause 14.1 - Failing to certify promotional material before issue.

Clause 15.2 - A representative failing to maintain high standards of ethical conduct.