Advert - Vifor

• Date posted
  01 February 2013
• Sanction
  Advertisement,
• Case number/s
  AUTH/2529/9/12 - GP/Director v Vifor – Breach of undertaking

As Vifor Global issued three advertisements which bore a claim similar to one which had previously been ruled in breach of the Code, Vifor in the UK was considered to have failed to comply with an undertaking and ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon and reducing confidence in the pharmaceutical industry.

Clause 9.1 - Failing to maintain high standards.

Clause 25 - Failing to comply with an undertaking.

The full case reports were published in the PMCPA February Code of Practice Review and are also available at www.pmcpa.org.uk