Advert - Sanofi – Case AUTH/3487/3/21

• Date posted
  16 March 2022
• Sanction
  Advertisement,
• Case number/s
  AUTH/3487/3/21 - NHS Commissioning Manager v Sanofi

Sanofi – Case AUTH/3487/3/21
For a misleading email to existing customers about the reimbursement of its flu vaccine and another email to an NHS manager which disparaged the opinion of health professionals and appeared to call into question official NHS guidance, Sanofi was ruled in breach of the following clauses of the 2019 Code:

Clause 2 - Bringing discredit upon the pharmaceutical industry
Clause 8.2 - Disparaging the professional opinion of health professionals
Clause 9.1 - Failing to maintain high standards
Clause 9.2 - Failing to recognise the professional standing of the audience
Clause 15.2 - Employee failing to maintain a high standard of ethical conduct