Advert - Sanofi

• Date posted
  01 November 2013
• Sanction
  Advertisement,
• Case number/s
  AUTH/2622/7/13 - NHS employee v Sanofi

For one of its representatives persuading an NHS administrative assistant to send, on his/her behalf, a promotional email via the NHS.net system to local GP practices, Sanofi was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 9.1 - Failing to maintain high standards.

Clause 9.9 - Failing to obtain prior permission from the recipients to use email for promotional purposes.

Clause 12.1 - Disguising promotional materials.

Clause 15.2 - Failing to maintain a high standard of ethical conduct.