Advert Rayner

Journal advertisement visible to the public

For an apparent lack of care and attention to detail in placing a journal advertisement for Ilube (acetylcysteine eye drops), a prescription only medicine, which was visible to the public when the journal was sent through the post, Rayner was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry

Clause 9.1 - Failing to maintain high standards

Clause 9.8 - Advertising on a mailing exposed to the public

Clause 26.1 - Advertising a prescription only medicine to the public