Advert - Pfizer – AUTH/3438/12/20

Alleged promotion of Covid-19 vaccine on LinkedIn

For a senior employee placing an uncertified promotional post on his/her personal LinkedIn account about the Pfizer/BioNTech vaccine on LinkedIn which linked to an article about the vaccine which described the vaccine as being judged as safe for use in the UK without qualification, prior to the grant of its marketing authorisation, Pfizer was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical
Clause 7.9 - Using the word ‘safe’ without qualification
Clause 9.1 - Failing to maintain high standards