Advert - Pfizer – AUTH/3437/12/20

Alleged promotion of Covid vaccine on LinkedIn

For a senior employee placing an uncertified promotional post on his/her personal LinkedIn account which linked to an article about the company’s vaccine prior to the grant of its marketing authorisation which was ‘liked’ by another employee, Pfizer was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical
Clause 9.1 - Failing to maintain high standards