Advert - Moderna – Case AUTH/3815/8/23

• Date posted
  17 February 2025
• Sanction
  Advertisement,
• Case number/s
  AUTH/3815/8/23 - Complainant v Moderna

In relation to unacceptable use of imagery and language in tweets and a linked article relating to patient recruitment advertising for a clinical trial, none of which had been subject to the regulatory approval process, Moderna was ruled in breach of the following clauses of the 2021 Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry

Clause 5.1 - Failing to maintain high standards

Clause 5.5 - Failing to be sufficiently clear as to the company’s role and involvement

Clause 6.1 - Making a misleading claim