Advert Merck Serono

Homecare Service and conduct of a representative

For promoting a homecare delivery service for Mavenclad (cladribine) but not interacting with those with direct responsibility for such services within the NHS, and for not being clear about the company’s relationship with the service provider, Merck Serono was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry

Clause 9.1 - Failing to maintain high standards

Clause 9.10 - Failing to clearly indicate its sponsorship of material

Clause 15.2 - Representative failing to maintain a high standard of ethical conduct

Clause 15.4 - Representative failing to observe the arrangements in place at a particular establishment

Feb Advert 2021