Advert - Grunenthal

• Date posted
  01 November 2016
• Sanction
  Advertisement,
• Case number/s
  AUTH/2823/2/16 - Anonymous, contactable v Grunenthal

For failing to comply with its previous undertaking, failing to brief its representatives correctly regarding call rates and failing to agree written contracts in advance of engaging health professionals, Grünenthal was ruled in breach of the following clauses of various editions of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 9.1 - Failing to maintain high standards.

Clause 15.4 - Failing to be sufficiently clear to representatives about the differences between call and contact rates.

Clause 15.9 - Producing representatives’ briefing material that was likely to lead to them breaching the Code.

Clause 20.1 - Engaging health professionals in consultancy arrangements without agreeing a written contract in advance. (2015 Code)

Clause 23.1 - Engaging health professionals in consultancy arrangements without agreeing a written contract in advance. (2016 Code)

Clause 29 - Failing to comply with an undertaking.

The full case report was published in the PMCPA November 2016 Code of Practice Review and it is available at www.pmcpa.org.uk.