Advert - Gilead Sciences Europe
Breach of undertaking
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Date posted25 September 2020
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SanctionAdvertisement,
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Case number/s
For continuing to use a claim for Biktarvy (bictegravir/
emtricitabine/tenofovir) which had previously been ruled to be in
breach of the Code, Gilead Sciences Europe was ruled in breach
of the following clauses of the Code:
Clause 2 - Bringing discredit upon, and reducing confidence
in, the pharmaceutical industry
Clause 9.1 - Failing to maintain high standards
Clause 29 - Failing to comply with an undertaking