Advert - Gedeon Richter
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Date posted01 November 2013
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SanctionAdvertisement,
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Case number/s
As a result of a third party engaged by Gedeon Richter, but without a formal agreement regarding the third party’s use of Twitter, sending a tweet which promoted Gedeon Richter’s prescription only medicine to the public, Gedeon Richter was ruled in breach of the following clauses of the Code:
Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.
Clause 9.1 - Failing to maintain high standards.
Clause 22.1 - Advertising a prescription only medicine to the public.