Advert - Gedeon Richter

• Date posted
  01 November 2013
• Sanction
  Advertisement,
• Case number/s
  AUTH/2612/6/13 - Ex-employee v Gedeon Richter

As a result of a third party engaged by Gedeon Richter, but without a formal agreement regarding the third party’s use of Twitter, sending a tweet which promoted Gedeon Richter’s prescription only medicine to the public, Gedeon Richter was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 9.1 - Failing to maintain high standards.

Clause 22.1 - Advertising a prescription only medicine to the public.