Advert - Bayer Healthcare
Date posted01 August 2011
For using Twitter to announce the launch of two prescription only medicines, Bayer Healthcare was ruled in breach of the following clauses of the Code:
Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.
Clause 9.1 - Failing to maintain high standards.
Clause 22.1 - Advertising a prescription only medicine to the public.
Clause 22.2 - Encouraging members of the public to ask their health professional to prescribe a specific prescription only medicine.
The full case report was published in the PMCPA August Code of Practice Review and is also available at www.pmcpa.org.uk