Advert - Bayer Healthcare

For using Twitter to announce the launch of two prescription only medicines, Bayer Healthcare was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 9.1 - Failing to maintain high standards.

Clause 22.1 - Advertising a prescription only medicine to the public.

Clause 22.2 - Encouraging members of the public to ask their health professional to prescribe a specific prescription only medicine.

The full case report was published in the PMCPA August Code of Practice Review and is also available at