Advert - Bayer Healthcare

• Date posted
  01 May 2011
• Sanction
  Advertisement,
• Case number/s
  AUTH/2383/2/11 - Anonymous General Practitioner v Bayer

For issuing an advertisement about Yasmin which underplayed the side effects of the medicine and which was misleading and inconsistent with the summary of product characteristics, Bayer Healthcare was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 3.2 - Encouraging prescribers to consider prescribing Yasmin for reasons other than its licenced indication.

Clause 7.2 - Making misleading claims.

Clause 7.9 - Underplaying the side-effects of Yasmin.