Advert - Bausch & Lomb

• Date posted
  01 February 2016
• Sanction
  Advertisement,
• Case number/s
  AUTH/2796/9/15 - Health Professional v Bausch & Lomb

For not being sufficiently clear about the licensed doses for Emerade (adrenaline auto-injector), for making other misleading and unsubstantiated claims and disguising the promotion of its medicine, Bausch & Lomb UK Limited was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.

Clause 7.2 - Making a misleading claim.

Clause 7.4 - Making an unsubstantiated claim.

Clause 7.10 - Failing to encourage the rational use of a medicine.

Clause 9.1 - Failing to maintain high standards.

Clause 12.1 - Disguising promotional materials.