Advert - AstraZeneca
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Date posted01 November 2016
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SanctionAdvertisement,
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Case number/s
For facilitating the use by independent speakers of uncertified presentations which were misleading as to the licensed indication for Duaklir Genuair (formoterol/aclidinium), AstraZeneca was ruled in breach of the following clauses of the Code:
Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.
Clause 3.2 - Implying a use for a medicine which was inconsistent with its summary of product characteristics.
Clause 7.2 - Being misleading as to the licensed indications of medicines.
Clause 9.1 - Failing to maintain high standards.
The full case report was published in the PMCPA November 2016 Code of Practice Review and it is available at www.pmcpa.org.uk.