Advert - Allergan

Promotion of Botox on social media

For promoting Botox (botulinum toxin type A) to the public via
corporate and personal Instagram accounts, Allergan was ruled
in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence
in, the pharmaceutical industry

Clause 9.1 - Failing to maintain high standards

Clause 26.1 - Promoting a prescription only medicine to the