EFPIA Principles for the use of digital channels
EFPIA published Principles for the use of digital channels in July 2020
The Principles have been produced as Annex G of the EFPIA Code of Practice (page 54).
The Principles are applicable to all types of communication
Compliance with laws, regulations and codes of practice
including Responsibility, Pharmacovigilance, Transparency
How to identify the allowed information for the different digital channels
Guidance for EFPIA members for various digital channels
including Websites, Social media, Blogs, Podcasts, Applications (Apps), Webinars, Direct channels and Discussion forums.