4.5 In audio-visual material and interactive data systems, the prescribing information may be provided either:
- by way of a document which is made available to all persons to whom the material is shown or sent, or
- by inclusion on the audio-visual recording or in the interactive data system itself.
When the prescribing information is included in an interactive data system instructions for accessing it must be clearly displayed.
An interactive data system is where information is to be added either by a health professional working on their own, or by a member of a pharmaceutical company, for example outcomes for a particular scenario.