Can patient campaigns mirror health professional campaigns?

  • 26.2

    26.2 Information about prescription only medicines which is made available to the public either directly or indirectly must be factual and presented in a balanced way. It must not raise unfounded hopes of successful treatment or be misleading with respect to the safety of the product.

    Statements must not be made for the purpose of encouraging members of the public to ask their health professional to prescribe a specific prescription only medicine.

There is no reason why materials for patients cannot have something in common with material for health professionals; for instance the material may have a similar colour scheme. Patients and the public should not see the promotional material for health professionals.