Advert - Pfizer – AUTH/3437/12/20

• Date posted
  21 October 2021
• Sanction
  Advertisement,
• Case number/s
  AUTH/3437/12/20 - Complainant v Pfizer

For a senior employee placing an uncertified promotional post on his/her personal LinkedIn account which linked to an article about the company’s vaccine prior to the grant of its marketing authorisation which was ‘liked’ by another employee, Pfizer was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical
industry
Clause 9.1 - Failing to maintain high standards