Companies are reminded that when organizing meetings which are subject to the Code, they must ensure, inter alia, that the venue is appropriate and conducive to the main purpose of the meeting. Responsibility in this regard should not be delegated to a third party.
It follows that venues must be approved on a case by case basis according to the type of meeting to be held and the target audience. For example a venue which is suitable for a two day meeting of international thought leaders might not be suitable for an evening meeting of local GPs. Similarly, successful use of a venue does not guarantee its suitability for future meetings. Venues can change over time with regard to the facilities and/or level of hospitality offered.