Pfizer Limited, Merck Sharp & Dohme Limited, Janssen-Cilag Ltd and Daiichi Sankyo UK Ltd
Date advertisments appeared: 23 December 2006
For linking the provision of medical and educational goods and services to the promotion of medicines in instructions to representatives relating to a nurse advisor programme, Pfizer was ruled in breach of the Code (2003 edition):
For linking the provision of medical and educational goods and services to the promotion of a medicine in internal documents relating to a nurse audit programme, Merck Sharp & Dohme was ruled in breach of the Code (2003 edition):
Unbeknown to the company, its public relations agency offered to pay journalists to attend a National Institute for Health and Clinical Excellence (NICE) appeal hearing. Janssen-Cilag was ruled in breach of the Code
The company voluntarily advised the Authority that an advertisement previously ruled in breach of the Code had been re-used. Daiichi Sankyo was ruled in breach of the Code
